Study Of Female Mobiletelephone Design Based On Kansei Engineering

Kansei Engineering is a New Products Development Technology based on the Consumer-Oriented Theory. Since female consumers are nowadays leading the consuming market, and the Mobiles are facing consumers directly, therefore mobile phones have a great sense of Individuality.In this article, writer initially introduces the necessary knowledge including definition of Kansei Engineering, genesis background, and it's application and approaches for designing.In succession writer introduces Female Mobile Phone designs- Female designs' changes resourced from Feminism; Promotions of female mobiles by major brands because of growing market and designing importance. By analyzing female mobiles phones, writer further explorers the common factors like configuration, colors, texture( including materials, technics and flower-patterns).Eventually, writers extends to the combination of Kansei Engineering and female mobile designing, which utilizes the former to instruct the latter. By collecting the description words of female mobile phones, writer selects the representational ones; Collect the female mobile phones in market; Invites students and missionaries who has the educational knowledge of Designing, and screen out the most representational mobile phone samples; analyze these samples and explores the mostly effectiving configurations for female mobile phone designing; discovers the relationship between imago vocabulary design elements by statistics analyzing. Ultimately, writer applies the above said approaches to her own design and validates again this design by investigation.