| The main discussion of this article is the basic concept of gender which is very biasedand controversial in reality. The object of study is contradiction in social gendertemperament difference exists in life and design, coming up with the design of supportsystem of Kansei engineering to eliminate the restriction on people which divide bygender temperament stereotype. The essay studies on gender differences of formation,development, current situation, tries to analyze the design subject of the design processresulted in distinguishing goods sex differences in conscious or unconscious state,gradually in-depth discussion of design conflict cause real problems consumptioncontradictions, gradually in-depth discussion of design conflict cause real problemsconsumption contradictions.Men and women were opposite sex makings education, resulting in the clusterphenomenon in their lives, causing with special perspective of gender meaning in theway of understanding the existence of life and look at things. But the culture orienteddesign is accompanied by people to help to strengthen existing concepts which are stillcontroversial issues, design also exacerbated the gender stereotypes in virtuallytemperament. When people group is continuously stratified, people’s demand is morerich, the design object definition work becomes more difficult, the design objectdemand is also increasingly difficult to be satisfied. Then the designer selected moreunified and less conflict intention from groups, so as to acquire the object demand andthe design goal has become the most feasible approach appears to be most effective.Notable is, when the group "need" a certain consistency, people often on the basis ofexperience, judgment and behavior inertia to complete, so the lack of understanding onobject groups and the inevitable loss during artistic design process may become moredifficult to truly realize the consumer demand. The main content of this paper is thesource and reproduction process analysis of gender differences, explaining the situationbrings by the contradiction of this social phenomenon to the consumer society, andintroduces a design method of closer ties between consumer demand and productperformance. |
