The Availability Study Of Kansei Engineering In The Visual Communication Design

With the development of the information society,the visual communication design has become a multidisciplinary cross design field.Designers in the whole process of information,emotional intervention is necessary.Is not easy to be measured is perceptual characteristics,and kansei engineering is put forward and the application for designers to perceptual research provides the system and effective theoretical basis.Kansei engineering is a kind of human emotion is quantified into design elements of the technology,has been widely applied in the field of product design.The perceptual technology research methods into research for many years in the field of visual communication design,the implementation method and process on the lack of depth,this paper mainly discusses the perceptual technology research methods in the application of visual communication design effectiveness,and the important factors that affects the effectiveness.This article first summarizes the birth of the kansei engineering,development,classification and implementation procedures,mainly discussing the kansei engineering research methods.Second design principle and design process to analyze the kansei factors of visual communication design,and then to case study illustrates the kansei engineering in visual communication design of the concrete implementation process,and more research results to carry on the design practice.To explore the kansei engineering applied in the visual communication design and the difference in the field of product design,for the kansei engineering in the application of visual communication design research to do more detailed theory foreshadowing.Finally,the paper concluded that affect kansei engineering in the field of visual communication design and product design,the main reasons for the differences of different content.Key elements of visual communication design are text,graphics,color,layout,and difficult to separate with each other;The dominant element of product design for color,texture,shape,between each other independence,more easily separated.Lead to emotional vocabulary choice also exists obvious difference,the accuracy of the emotional vocabulary is affects the kansei engineering effective degree is an important factor in the visual communication design.