The Writing And Translation Of Chinese Corporate Profiles In English

With China's further integration into the global economy, more and more Chinese companies have to turn their attention to the overseas market and enter the domain of international trade. A corporate profile plays an important role in expanding its business into western markets by making the company known to foreign customers and showing its strength. An effective corporate profile can enhance corporate image, which is an essential factor in the development of the corporation. Chinese businesspeople are paying more and more attention to the writing and translation of their corporate profiles in English.But many Chinese companies ignore the quality of translation and a poor translation brings on the corporate image. Many English corporate profiles of Chinese companies are literally translated from the Chinese original, failing to express the exact meaning conveyed by the corresponding Chinese corporate profiles or even distorting it. Problems in the writing and translation of the corporate profiles lead to their failure in presenting the company image. This thesis attempts to find out these problems and suggests some solutions.Under the guidance of public relations writing as well as the theories of functional translation, the thesis compares and analyzes the English corporate profiles of foreign companies and the English translations of Chinese corporate profiles. The thesis tries to find out the reasons for the problems in the writing and translating of Chinese corporate profiles in English and comes up with corresponding solutions to them. The solutions may include "good communication and interaction between the client and the translator", "improvement of the translators' competence" and "appropriate use of translation methods".