Chinese Cartoon Industry Investment Problems And Countermeasures

Animation industry as an emerging industry,with a strong business impact and huge market prospects,in the 21st century,even by the extensive concern of the 21st century is called "the gold industry" and the last piece of cake." Chinese cartoon started earlier,and also had a glorious period.Along with the global attention,cartoon animation has gradually developed into an industry.Chinese cartoon development not keep pace with The Times,not behind Japan,America,and this anime powers behind South Korea,as an emerging cartoon powers have rich cultural resources of population and cultural superpower,a kind of regret.This is caused by many reasons behind the financing,including the defects and deficiencies is one of the important reasons. Financing system and the important reasons is that the Chinese have long animation as an inheritance to operate,but gave it too much public functions.Current domestic cartoon industry research focused on cartoon figures,cartoon market,the cultural connotation of research,animation industry financing problems of research.In this case,the cartoon industry financing problem analysis,animation industry for the research and development of high theoretical and practical value.Based on the previous research,on the basis of animation industry,animation, financing concepts,introduces the definition animation industry characteristics of investment,Detailed analysis of the present situation of Chinese cartoon industry investment,and from the investment subject and financing channels,industrial chain link,investment in aspects of animation industry analysis of hair investment problems existing in harmony,In the United States,Japan,South Korea three cartoon animation industry investment mode of powers,summarizes its successful experiences,and our investment mode,compared to the development of Chinese cartoon industry to provide experience for reference,Finally,in view of the problems in the development of animation industry investment,this paper puts forward the construction of the animation industry,perfecting the financing system,and to form the scientific enterprise investment mechanism,perfecting cartoon animation industry development of the support system to solve such problems of zhejiang investment plan.National animation industry so as to ensure the healthy and rapid development,financing create Chinese national animation industry aircraft carrier.This includes introduction and epilogue altogether is divided into six parts. The introduction section introduces the background,significance and academic history research topic,The first chapter the anime,cartoon industry financing concepts, animation and cartoon characteristics of investment,Chapter 2 introduces in detail the Japan,the United States and South Korea three countries of the investment and financing system,The third chapter of Chinese animation industry investment analysis of the present situation and the existence question,The fourth chapter proposed solutions to problems in the animation industry investment strategies,The article summarized on.