The Elicitation Of Huaiyang Clay Dogs To Modern Mascot Design

Mascot design as an important aspect of the design and applied more and more widely in the socio-economic development.With changes in people's concept of the expansion of functions ,many problems risen in mascot design.So find a right way to Chinese design characteristics have important practical significance.In article researched clay dogs art from sociology, folklore, design disciplines, deeply understood the social background, cultural background and historical background, summarized modeling methodology and artistic features. And based on the investigation of mascot design , elicited Chinese people's esthetic needs of psychological motivation of mascots and find the mascot design problems. Through compared the two aspects, obtained clay dogs's social function and cultural features, ecological functions.All the researches suggested that set up Design Arts in institutions, strengthening the original eco-design theory, methods research.institutions to set up the School of Design Arts, strengthening the original eco-design theory, methods research. As the focus of this article to be broadly divided into physical and mental effects of the impact of two parts, the main material on the clay dogs on the mascot of the production costs, business practices, environmental protection, and other aspects of the Enlightenment; In the spirit of the main clay dogs set out on the mascot naming culture, an interactive way, the connotation of materials, shapes, as well as the characteristics of art in such areas as the spirit of the Enlightenment.