Research Trends On Modern Mascot Design In China

With the fast-paced development of China's economy, the social material is much more fruitful than ever before, all the trades and occupations change with each new day, the new ideological trend emerges constantly, and the mascot design has new creation connotation as a constructive part of art design. The modern mascot design of our country follows the tradition and at the same time links the modern trend of international design. It has its own creation in terms of form, modeling and performance content. Under the present economy marketing condition, the commercial design becomes the leading mainstream. How to let the mascot design apply to the market properly, service the product, propagandize corporation image culture and make corporation image into people's mind becomes a topic that worth deep discussion and investigation.There have been many problems with the modern mascot design of our country, such as the selection of material is simple and insufficient in multiplication. It makes the images of design have collision. The modeling is too simple and makes against drumbeating, narrow the application scopes and so on. These questions need to be solved by the designers. Only with unceasing enhancing knowledge of culture self-restraint, frequent and keen angle of the view of the designer, can we combine the Chinese traditional mascot design and the international leading tidal current design, which will have breakthroughs to the existing problems of China's mascot design create the eye-appealing design.This article starts with the analysis of present situation of China's modern mascot design and follows with the advertent factors and innovative design development problems of modern mascot design to stretch the analysis and research. The author expects that through the analytical studies of these problems, we can put forward that China's modern mascot design should orient from the emotional demand of people to achieve the material and spiritual harmonious unification, and combine the historical characteristic demand and the expectation of people to achieve the mature development of modern mascot design and follow the footsteps of the world.