New Media Brand Building Research Perspective Of Huaiyang Clay Mud Dog

With Huaiyang Clay Dog as the object of research, this passage will find out the artisticfeatures of it. And with the research survey of current situation of market, it will alsosummarize limited factors to its development by analyzing, inducting and summarizing therelated documentation of Huaiyang Clay Dog. Based on its existing problems and shortagesduring development, it will put forward ideas to build brand. Combined with new mediums, itwill further discuss about these ideas. Then it will summarize how to build brand with newmedia, and will come up with some practical and doable suggestions to the developmentHuaiyang Clay Dog. Thus it can promote the development of Huaiyang Clay Dog and upholdcultural creation of ethnic cultural brands.This passage sums up the artistic features of Huaiyang Clay Dog bydocumentation-analysis and comparison. Also, it finds out the main factor that limits thedevelopment of Huaiyang Clay Dog by the survey on its consumers, proprietors andcraftsmen. New ideas about brand-building with new media is put forward by analyzingcurrent situation of regional featured folk works of art and the successful cases aboutbrand-building. And the brand positioning of Huaiyang Clay Dog should be ensured. Hence,with the help of meeting public aesthetic needs in visual design and taking account ofdifferent-level needs in creative packaging design as well as protection procedures in logistics,thematic commodities can be designed creatively by redesigning their themes, models andfunctions. This passage will also suggest taking advantages of physical shops, online shopsand APP to sell products, and will conduct brand promotion and communication in thematicactivities of culture festival, new carriers, network medium,social medium and Mobilmedium.Apart from these, application of brands’ design will be presented. Core factors, likevisual identification design and packaging design of brands, will be further studied, so willother aspects, such as derivative design, creative carrier design and brand’s App design. thesepractical study is aiming at testifying feasibility of these ideas and methods that builds brand with new media. We hope it can point out a developing direction to other traditional works ofart to help them build their brands.