Inspection And Analysis On Commercial Shop Name Of Nanning

The shop name language belongs to the social terminology.It undoubtedly should deserve our research,which is to call the public attenton on it. through the shop name language,we can directly understand of society's politics, economy, cultural and people's psychological state. As the capital of Guangxi Zhuang Autonomous Region, Nanning owe rich commercial shop name. Based on linguistic and cultre,the paper analyses the commercial shop name language ,in which quantitative and qualitative methods are used.The paper is divided into six parts.The introduction includes a research purposes and status of shop name language , as well as the significance and the main research methods of this paper. The second part analize shop name language of Nanning from the point of view of linguistic(including voice, vocabulary, rhetoric and pragmatic).The third part analize cultural connotation of the shop name. The fourth part analize shop name of Nanning from Visual aesthetics.The Part five analize some mistakes that exist in shop name language of Nanning and put forward the relevant solutions. The last is a summary of the total paper.The paper grasps the first language materials, has carried on the multiple perspectives analysis to Nanning Commercial Shop.It has practical significance to propagandizes Nanning and lets the people more understand Nanning.