Investigation And Analysis Of The Uighur Shop Name

Shop name, as a kind of social terms, not only has the function of the entityshop that also has the function of transmission commodity information. The study ofthe characteristics of the shop name not only allows us to find its linguisticcharacteristics, at the same time, the shop name translation also involvescommunication across different ethnic, language, as a result, shop name translation issuccessful or not is not only a linguistic meaning, but also the cultural and economicsignificance.By using research methods of on-the-spot investigation method and literature method,based on the objective language material, the part of speech of urumqi liberationsouth road store name, rhetoric methods of study and translation method, translationembodies the cultural connotation in the study, reveal the uygur in the store, thegenus name naming in the majority with the person’s name, genus name of parts ofspeech in the majority with noun; Industry, the use of basic can reflect our scope ofbusiness, the use of a industry of the phenomenon of our scope of business;TongMing use have named after the traditional TongMing and borrow ChineseTongMing two cases; The name of the rhetorical use of dual, metaphor two methods;The translation of the name with a name using a single translation method, the vastmajority of the name is used by2,3kinds of translation method, among them, sometranslation methods is desirable, some translation methods are not appropriate; Thetranslation of the name naming also reflects the Uighur traditional culture; And alsoput forward some Suggestions in order to solve the name translation problems.