Research On The Value And The Strategy About The Communication Of The Red Cultural

The red culture takes the socialism advanced culture the important component, which is condensing generations of The Communist Party of China and Chinese people's wisdom, which is the Chinese nation precious spirit, the material wealth, which is the socialism core value system education natural carrier, which is the national culture soft strength formidable support. General Secretary Hu Jintao has told that it is our important culture developmental strategy to stimulate the entire national culture creation vigor and enhance the national culture soft strength. The culture and communication are so inseparable that there isn't the culture without communication or the non-dissemination culture. It is in the communication that the culture is able to survive, to develop , to innovate and to display its value. Improving the communication of the red cultural is our responsibility and the sacred missions. The communication of the red cultural is taking revolutionizes cultural and the socialism advanced culture. In order to make people accept the red culture spirit and value orientation and live the positive life , we must synthesize and make good use of kinds of mediums . The communication of the red cultural not only needs to follow the advanced cultural reconstruction and the dissemination basic principle, but also has itself unique characteristic, which has the profound politics value, the economy value, the culture and the military value. Above all, realizing these values depends on the depth and breadth of the communication of the red cultural. It is clear that we must adopt the accurate strategy and improve our accomplishment. What's more ,there are some indispensable steps,such as ,innovating the content and form of the red cultural, making the best of all kinds of mediums, taking advantage of current technology , grasping people's psychology, paying great attention on the red cultural communication effect.