The Study Of Product Design Under The Influence Of Thinking Of Traditional Ecological Aesthetics

With the development of modernization, technological civilization brings progress to human society at the same time also causes the humanity to fall into the integral ecological crisis, and ecological problems begin to be of concern to people. Chinese classical philosophy contains rich ecological ideas, early many foreign scientists and philosophers in the aspect have done a great deal of research and study and they point out that Confucianism, Buddhism, Releasing, Easy and other classical schools of thought includes rich ecological thoughts and wisdom. Eco-aesthetics is the development of ecological philosophy and aesthetics in modern times. Its emergence symbolizes human understanding the world gets to transform from the narrow sense taking human as the center to human and natural life posed by the system. In the late 20th century in China, eco-aesthetics in aesthetics category proposed the development from practical aesthetics to existent aesthetics, but also promoted independent significance of China's traditional aesthetic resources. Eco-aesthetics has supported the spirtual essence which the art form manifests is the pursuit regarding humanity and nature coordinated. China's traditional philosophy is a system which takes the harmonious coexistence of human and nature as the core of the concept and methodology of understanding. From an aesthetic point of view, the article studies and analrses the aesthetic manifestations and aesthetic criteria in the traditional culture of the Creatov. These form and aesthetical criteria expand the use of modern product design, and establish the product design concepts, principles and basic mehtods as the core of eco-aesthetics. The major eco-aesthetical elements in the mood beauty, formal beauty, color beauty,material and technological beauty embody traditional aesthetic criteria and design quality.These eco-aesthetical elements in the creation of traditional cultural expressions and the way transformed into modern product design methods, in order to enhance the eco-aesthetical value productsdemonstrated localization design characteristics. The ultimate goal is to give the products of ecological significance and aesthetic value to improve people's patterns of modern life and promote to the harmonization of human and natural environment and to open up the way of modern product design.