National Charm In Modern Symbol Design

The symbol is by specific, the explicit writing, the graph indicated that symbolic thing shorthand notation, it by fining image expression certain implication. Along with global economic's integration, symbolized that takes one kind of mass media dissemination the visual mark, relates the special way as the people, finds at everywhere in ours life. It direct-viewing, succinct, the image as well as characteristics and so on language and writing barrier is been disadvantageous to the international exchange and the communication, therefore it is widely applied in modern society's each aspect, regarding human each kind of information exchange very important transmission function.In the economy and the science and technology develop highly under the background, rational, the function principle's internationalization design style has its readability and the tolerance highly. But, looking from the artistic development's judgment, the modern symbol design internationalization price is actually huge, the sole standardized design can cause various countries national culture to vanish suddenly in the design, cultural vein there is no place may seek. Because next symbolized has this kind of information transmission's nature, requests it to have distinct this chief feature, lets the people be able in instantaneous to make a profound impression, but in the modern age symbolized that in the design the national charm blooms is also symbolized the individuality manifests important means. The above these explained the national culture in modern symbol design not allow to neglect. The different nationality has the different nationality to be esthetic, the national thought that the nationality pursue, this article through the elaboration national culture charm in the modern symbol design's importance, as well as using national art resources inheritance national culture's necessary this viewpoint, attempted to show under the globalized background, the modern age symbolized the design could not constantly cater to the internationalization to lose the national individuality, lacked the national implication, but annihilated finally in the internationalization tide. Regarding national characteristics's utilization, needs to retain, needs to change, needs to innovate, based on this with the international trail connection, unfolds the noticeable historical characteristics. As the saying goes "the root deep can the leaf cyclopentadiene", should break through the form to express the national culture in-depth energetic connotation through the relatively abstract even modern image, causes the people while produces favorable impression to its form also to be able to have in the thought sympathetic chord, seeks for one kind of internationalization the general visual language. Therefore, the internationalization bloomed for the national charm has provided a bigger stage and the space.