Development Research About Trademarks Loanwords In Modern Chinese

The paper investigates the present situation of external trade name with 500 examples registered in international brand network and network of well-known trademarks.The paper analyzes the translation method of these external trade names from the whole and internal composition.The paper also discusses the trends and reasons of external trade names, according Country, type of trademarks and the time period using a method that combination of descriptions and diagrams.And it lists some examples about trademarks into general vocabulary words.At the same time it also observes that the fact of external trade name may affect the culture system of our trademarks and the reasons.At last the paper predicts the trends of external trade name in future.