Research Of The Functions Of Cultural Industry Institutions And Their Optimization

Revitalizing the culture industry becomes an important task of China's development, no matter in optimizing the economic structure, promoting the economic development, or meeting the increasing spiritual and cultural needs. On July 22,2009, the promulgation of the Revitalization of Cultural Industry shows the strategic development of culture industry of next period. People have always been stressed that creativity, technology and talents to the development of cultural industry, but ignore the importance of a most fundamental, is also the most fundamental elements-institutions. Cultural industry institutions are a series of rules of the formation and development of the cultural industry. It is constituted into the elements of culture industry through the constraint conditions of property rights, the definition and protection transaction cost, which influence the performance of institutions form into the development of cultural industry in the relationship between the cost and income.The paper will regard the cultural industry institutions as the research object; use the theoretical framework of new institutional economics to discuss the functions of culture industry institutions. Such as:For the development of cultural industry, Institutions has reduced culture industry development environmental uncertainty, reducing the transaction cost, providing the incentive and restraint mechanisms and promoting cultural innovation ability. What's more, this paper will make an analysis of institutional cultural industry changes, and the methods of cultural industry institutions vicissitude will be discussed. Here will use the theoretical analysis method to discuss the supply and demand institutions of culture industry changes in detail. Furthermore, based on the culture industry institutions analysis of America, Japanese and British, combining our own cultural industry institutions, the author will answer in three aspects according to the present situation, they are:how to optimize our cultural industry property rights institutions, how to optimize the institutions of enterprises and the government behavior.