Research On The Optimization Strategy Of Cultural Tourism Resources Development In Hengyang City From The Perspective Of Industry Integration

In 2020,the Central Committee of the Communist Party of China issued the "14th Five-Year Plan",which focuses on the development strategy of in-depth integration of culture and tourism,which must start from meeting the needs of the people for a better life and must focus on supply-side structural reform.The proposal of the concept of cultural and tourism integration helps to achieve high-quality development of the cultural industry and tourism industry.Hengyang City,Hunan Province has a long history and unique cultural customs.Its profound cultural and tourism resources have played a huge role in promoting the development of local tourism.From the perspective of industrial integration,this paper studies the development of cultural tourism resources in Hengyang City,in view of the problems existing in the development of cultural tourism resources in Hengyang city,the optimization strategies are put forward,which have very important practical significance and application value.This paper takes cultural tourism resources in Hengyang City as the research object,and uses the method of literature research and field investigation to analyze the types,characteristics and development status of cultural tourism resources in Hengyang;Using Analytic Hierarchy Process(AHP),this paper constructs the evaluation system of influencing factors of cultural tourism resources development,designs a questionnaire according to this evaluation system,and summarizes the main factors affecting the development of cultural tourism resources,and finally analyzes the existing problems according to the scoring and ranking of various indicators.The study found that the most important factors in the development of cultural tourism resources in Hengyang are in sequence: management and protection,policy conditions,popularity and reputation.There are some problems in the process of cultural and tourism integration in Hengyang city,such as inadequate utilization and implementation of policies,failure to coordinate resource protection and development,low utilization rate of cultural tourism resources,insufficient innovation of tourism products,and low visibility of cultural tourism products,postponed information construction,etc.In response to these problems,this paper uses the theory of industrial integration and high-quality development to propose optimization strategies: firstly,it’s to strengthen the use and implementation of policies,optimize the overall layout,and innovate management models;secondly,it’s to coordinate the relationship between the protection and development of cultural tourism resources,strengthen the maintenance and management of cultural and tourism resources of ancient buildings,strengthen the inheritance and protection of intangible cultural heritage,and innovate cultural and tourism products;thirdly,it’s to improve the utilization rate of cultural and tourism resources,accelerate the integration and upgrading of resources,launch integrated innovation,enrich and develop characteristic products;fourthly,it’s to expand popularity and reputation,optimize marketing strategy,increase capital investment,speed up the information construction of cultural and tourism resources.The proposal of these strategies will provide literature and theoretical academic reference with scientific research value for the development of Hengyang city’s cultural tourism industry,so as to further strengthen the integration of Hengyang city’s culture and tourism industry,promote the upgrading of Hengyang city’s cultural tourism,to achieve high-quality development.