Analysis Of Logo Image And Configration

The modern sign designing is a important means which facilitates the convenient and rapid exchanges in modern society. Nowadays it is also a part of economic activities in social marketplace. To some extend, the sign designing belongs to the category of image designing, which uses "image" to indicate "meaning", and uses "meaning" to create "image". Modern sign designing adopts the image configuration method. The logo images not only have gained significant basical content and the hidden meaning of image, but have given some deep implication and amusing tastes to those designing works which embody the inner spirit and characteristics of the group and enterprise, overcoming the obstacle of languages and characters, and imparting the messages to the audience directly and correctly. This thesis mainly stands on the Chinese traditional culture, using classical theory and "image" in aestheic theory, and combining aesthetics, psychology, art study of design, to seek for the enlightenment to modern sign designing. This thesis first discusses the origin and connotation of Chinese classical images, and finds the relationship between modern sign designing and image theory; then starts from the intimate links between sign designing and social-cultural life to disclose the trend of the return of "nationalization" which indicating the necessity that sign designing must use the experiences of traditional culture. Furthermore, the article seeks for the inspiration for the modern sign designing according to the image theory; finally it draws the conclusion of the strategy of the configuration of signs and images.