The Research On Utilization Of Fan As Element In Logo Designing

In the traditional substance heritages,fan is widely used in designings with its diversedmould and abundant meanings,in the logo designing especially it’s even more common,which reflect modern designing philosophy’s new need for traditional culture and nation sense.This dissertation sets the utilization of fan as elements in logo designing as researching content,with theory integrity and elaboration by system.There’re generally6chapters in this dissertation. The first chapter is about theintroduction,mainly describing the researching purpose and meaning of this topic and therelating maintenance and innovation of this topic In the second chapter, I made a analysistoward the symbolization of fans in different sculpts,then described some culture phenomena linking with fan,exponding out its abundant culture meaning.Then through the analysis indetail about the beauty of fan,showing the art value of fan, finding its Chinese ancient philosophic thought and meanings.In Chapter3,the article was set to research the utilization of fan in logo designing of different industries,throughtout the analysis of cases related in large numbers,the article researches the rational utilizations in logo designing of different industries.In Chapter4, through the analysis about some certain cases,the article will discuss about the showing method of fan in different logo designing, illustrating the strong containment offan in designing.In Chapter5,the article is to discuss the showing style of fan in logo designing for finding the utilizing regulation.In Chapter6,the article is to discuss the multiple showing of traditional culture in logo designing in the background of new era throughout the thinking stemming from the utilization of fan in logo designing.