The Research On The Fusion Of Traditional Chinese Culture And Modern Logo Designing

Influenced by concepts of western design,our modern designers simply seek point,line,surface,body segmentation and combination in the process of logo design. As a result, some of our designers come to pursue excellency and fashion only in terms of form. Although such a design brings us a sense of modernity,information and business, the blind pursuit of formality tend to make people feel the lack of intrinsic features in those logos, and the lack of Chinese culture with ethnic connotation and flavor, which can well be seen in their hollow and meaningless performance of demonstrating local industries with Chinese characteristics。In view of this situation, designers have gradually begun to combine traditional Chinese culture with features of the times in designing logos so as to interprete the profound corporate managerial culture and philosophy, thus adding luster to the image of the promoted enterprises。This paper will begin with the aesthetics of a modern logo design, introducing the profound meaning of the beauty of harmony and of color ,and then carefully analyzing the difference between eastern graphic designs and western ones ,both of which have been influenced by popular culture. Facing such differencees, we can soberly realize the important rope from our traditional culture.and we can also analyze the traditional Chinese aesthetic standards from the internal structure of traditional culture and artistic expression of the traditional chinese aesthetic culture. And the different levels of spiritual realm create this multi-layered aesthetic classification of China,that is, the spiritual realm of the mass culture ----catering to the masses, the spiritual realm of the official culture----thinking with Confucianism, the spiritual realm of the scholar-bureaucrat----ideorealm, to analyze the spirit realm of the traditional Chinese aesthetic culture. According to the design in the evolution of Chinese culture ,the writer wants to conduct an in-depth analysis of "form" and "sense" in the process of design through the systems analysis of traditional culture of the auspicious decoration, ancient poetry, Chinese characters, visual elements such as ink and seal in order to put forward the development and trends of modern design。The paper aims to combine the modern concepts of logo design and Chinese traditional culture to support the inheritance of Chinese traditional graphics by accepting the good elements and rejecting the bad ones. This will also help to emplore the brilliant transtional Chinese culture and carry forward the national spirit。...