Formal Beauty Of Package Design

With the development of the society, people's aesthetic opinion is increasing, who lay the emphasis on the practical value of the package as well as focus on the aesthetic value of the package. The sense of beauty is from both the people's emotional experience and the stylized beauty which is formed by the package. If we want to design the outlook of the package which can attract the feeling of beauty and satisfy the aesthetic needs, we should understand the stylized beauty of the package more and analyze the aesthetic character of the stylized beauty and research the developing tendency of the stylized beauty. The stylized beauty is changing, so does the aesthetic character of the stylize beauty of the package design, so it has some positive meaning to guide the design of the package if we have research on the stylized beauty of the package.The constitute of the article is the following:the motion, the meaning, the design of the package and the stylized beauty will be mentioned in the first part. The form, the color, the graph, the word and the material which are the sensible matter and the variety and the whole, the comparative and the balance, the contrast and mean, the rhythm and cadence which are on the other hand introduce the stylize beauty of the package design. The third part mainly study the aesthetic beauty character of the stylized beauty of the package. First, the packing design beauty of form is, the practical function which and the practical function unifies is the beauty of form premise and the foundation, but the beauty of form strengthened its practical function; Next, the packing design beauty of form needs the integrity expression, must unify each form essential factor the whole in the order, enables between various forms essential factor the relations to achieve a relatively harmonious condition; Third, the packing design beauty of form wants the accurate transmission commodity information, the realization form and the content unification; Fourth, the packing design beauty of form national characteristic and the contemporizes are for the interdependence, mutually unify mutually, wants the concrete question concrete analysis in the design, compatible national characteristic and contemporizes; Finally, the packing design beauty of form cannot leave the packing material and the processing craft to its restriction, the packing design beauty of form must with the material, the craft reasonable union. The fourth part, inquired into the packing design beauty of form trend of development. Along with the resources supply and demand contradiction and environment pressure enlargement, follows the sustainable development the principle, becomes the packing design beauty of form development the inevitably choice; The people more and more take the brand in the expense activity the esthetic value, the product packing beauty of form took the brand vision recognition the important constituent, must unify with the brand esthetic value; To the packing design beauty of form personalization, the user friendly as well as the ideal condition beautiful pursue also become the packing design beauty of form development the tendency. Fifth part is to summary the text.