Study Of The Synesthesia-Visualization In The Shopping Bags Design

Shopping bags are walking advertisements flowing among the crowds.With the rapid development of economy and the improvement of material and spiritual civilization, people's damands of visual aesthetic are increaseing,then so to the design of shopping bags.Shopping bag is not only necessary in our daily life,but also being a communication channel between enterprises and consumers.The dual property above-mentioned plays an important part in the enterprises'development and competition.Well-designed shopping bags can satisfy the consumers psychological needs.Furthermore,they can build up good reputation for enterprises and promote their sound developmentThe thesis is to study the synesthesia-visualization in the design of shopping bags,which will be analyzed thoroughly on basis of its summarization.By the study of investigation data on the synesthesia-visualization in the shopping bags' design,summarize the problems and deficiencies of it,and analyze what affect it.From the synesthesia-visualization and its application in shopping bags design, the thesis tries to explore the design method of the synesthesia-visualization,and discuss the added values to clarify the research value of the topic.It would provide the reference to its better developmen. The last step is to demonstrate the applications about the study by the analysis of examples in design,and then to direct the practice.Shopping bag as a unique medium,is affecting individule's cognition and daily life subconsciously. The enlightenment of synesthesia-visualization for designing makes the designers put more emphasis on consumers'sensory experiences and physical characters.Today with the increasing development of medias, visual communication still exerts an unreplaceable role.However,as the improvement of the spiritual civilization,information communication is paying more attention on people's original experiences.Hence,the thesis about the study of the synesthesia-visualization in the shopping bags design is meaningful to both theory and practice.