Research On Synaesthesia In Visual Communication Design

In the context of the information age,to grasp people's attention through visual communication design requires designers to make more attempts,the use of synesthesia phenomenon can let people return to the way of understanding the world by the senses,so as to more realistic ally visual communication design,more accurate and faster access to information.In this paper,the application method and function of the psychological phenomenon of general sense in visual communication design are studied in depth.Synesthesia is an interdisciplinary concept that combines neuroscience,psychology,and art,with rhetorical,cognitive,and artistic aesthetic functions.The study of synesthesia extends from rhetoric to the art field and derives the concept of art synesthesia,which makes it possible to apply the general sense in art and design.Visual communication design is a category in the design,mainly to the visual performance,and the visual single sensory stimulation has no way to meet people's aesthetic needs,the synesthesia phenomenon can use sensory interoperability to make the visual communication design has more expression possibilities.This paper first demonstrates the feasibility of application of synesthesia in visual communication design through the experiment of music visualization,and then combines the expression of the synesthesia in the visual communication design by combining the design case to analyze the synesthesia.From the designer and the audience two different perspectives to analyze the role of synesthesia in visual communication design:from the designer's point of view,take the designer interview research method,how to broaden the designer's creative thinking in the design and creative process and close the distance with the user analysis and research;The ultimate goal of theoretical research is to be able to contact and guide practice,and to study the expression and function of synesthesia in the design of visual communication is also to explore more forms of expression in visual communication design.The purpose of this paper is to explore the performance and function of the application of the general sense in the design of visual communication,the emphasis is to help broaden the expression of visual communication design,to explore new creative ways of thinking,to realize the emotional design by using the emotional interoperability in the sense of communication,and to provide ideas for the design of new development of visual communication in the future.