The Marketing Strategy Study Of Binzhou Longyao Culture Company

Along with the advancement of publishes reform in our country, the privately operated publishing industry development, and the domestic university's continually increased enrollment, Longyao culture company's teaching assistants attempted book business for Binzhou to bring the rare development opportunity. But the intense market competition, the market set a higher request to Binzhou Longyao Culture Company. How better to carry on the high school teaching assistant books marketing the construction, how does the more perfect channel management, how launch the market marketing to become the new time effectively to publish the market competition the focal point, is also the core question which Binzhou Longyao Culture Company current must solve.This article take Binzhou Longyao Culture Company as the object of study, unifies the product marketing theory and enterprise's marketing practice, the comparative external analysis high school teaching assistant books profession's present situation and the trend of development as well as Binzhou Longyao Culture Company current marketing present situation, summarized the marketing question which Binzhou Longyao culture company existed, the macroscopic environment which and the microscopic environment the parallel connection shoulded the company to face, has discovered this corporate growth opportunity, the threat, the superiority and the inferiority using the SWOT model, namely Binzhou Longyao Culture Company variation marketing opportunity analysis, thus obtained Binzhou Longyao Culture Company to use own superiority to carry on the exhaustive analysis to the product benefit, based on this from threeA dimension carries on the market to subdivide, culture company strength and the market characteristic determined according to Binzhou Longyao Culture Company enterprise's target market, carries on the variation product localization in the target market to its existing product, formulates Binzhou Longyao Culture Company's variation product strategy localization:In the product strategy aspect, mainly from the product mix, the product improvement, the product development, the product packaging, the product brand and so on five aspects elaborated; In the price strategy aspect, proposed based on the high school teaching assistant books price's formation and the fixed price goal suits Binzhou Longyao Culture Company's price strategy; In the channel strategy aspect, this article culture company channel structure and the channel member's choice as well as the channel management has conducted the research from Binzhou Longyao Culture Company; In the promotion strategy aspect, this article mainly from the advertisements propaganda, the public relation, the terminal promotion and the sale promotes four aspects to discuss. This article proposed finally the reorganization hard currency pattern, strengthens the marketing troop construction, to enhance the marketing to carry out the strength, to strengthen with implementations and so on exterior cooperation suggested that guarantees the above high school teaching assistant books marketing strategy the effective implementation.This article analyzes Binzhou Longyao Culture Company's through the research the marketing opportunity, has been clear about the target market, proposed the corresponding marketing combined strategy and the implementation suggested that the marketing level's enhancement will have certain reference value to future Binzhou Longyao Culture Company.