A Study On Visal Design Of Cultural Marketing Strategy In The View Of Ecology

With the development of China's economy and the improvement of its international status, the average quality of the Chinese people is rapidly increasing. Chinese consumers demand for material life is also getting higher and higher. Not only to meet their own needs,but also began to pay attention to the impact on society and environment. So for businesses,the ability to produce goods that can make less impact on the environment and can be recycled is particularly important.Ecological view is one of the most current ideological trend of the times. It affect all aspects of the lives of Chinese people. Its spread and development, deeply affected the modern consumers' consumption concept. Making them prefer green environmental protection products.It is important to use ecological view to guide the development of visual communication.Visual design is the product of modern industry, is the mass production of goods, in order to attract the audience and the rise of the subject and the consumer slowly. As an active and popular mainstream thought, the ecology view can provide methodology for the theories and events of visual communication. The two can form a good relationship of mutual influence and mutual promotion. It has great significance to the development of the design theory of our country, and to reduce the gap between the foreign and domestic design.As a kind of strong media, the packaging can be a great contribution to the external communication and national education of our country's excellent culture. On the one hand,the domestic research theory is relatively scarce, and it needs a set of reusable methodology.Only in this way can we strengthen our cultural influence, so as to enhance our country's comprehensive national strength and international status.The aim of this paper is to study how to spread the Chinese culture to the consumer and the international community by means of the product packaging. At the same time, the analysis of how to use the idea of ecological concept to guide the practice of food packaging design.