The Investigation Of Dragon Pattern Used In Logo Design

Dragon is a symbol of national spirit and the embodiment of national spirit and moral of the image. In all of traditional Chinese patterns, the dragon's development throughout the entire nation's history, gradually the spirit of the dragon into a field of art and design. In modern society, the dragon has been widely applied in logo design, designer does full of good luck, progressive implication of the dragon applied in modern logo design, base on transform the image of dragon, fusion of modern design elements, then design some good works. Logo design represents businesses,organizations and others spiritual content and business philosophy. From early to modern logo design, the use of the traditional dragon show that traditional dragon culture status in the eyes of Chinese people, by the dragon generated,used and developed in logo design, we can see that the dragon culture is typical of traditional cultureThis paper from the dragon "form" development and evolution, by analyzing the logo design current situation, concluded that it is inevitable the dragon be generated in the logo design.The dragon pattern formation in the logo design process is divided into two stages. By comparing the analysis of these two phases, concluded that it is inevitable the dragon be developed in the logo design. The article from the "dragon-shaped extraction and derivative," "dragon's prose inheritance and development", "dragon's grasp and Inheritance," three levels, comparative analysis of great modern dragon logo design, combined with my own view, summed up some design principles and method which the traditional dragon be applied and developed in the modern logo design. Put forward that it is necessity of combine tradition dragon with modern design consciousness and how to seek meeting point with nationality and international in modern logo design.The generation of the tradition dragon in the logo design process, it is also the process of logo design's innovation and development. Logo design cited the dragon's "form", "meaning" and "charm" not only beyond the traditional heritage and culture, but also enriches the logo design development process. Traditional dragon be used and developed in the logo design which must blend with modern design consciousness, the consciousness of modern design is the times requirement. Dragon Logo Design nationality and international are not mutually contradictory, nationality does not mean old-fashioned, nor international not abandon the traditional. We must make advanced international concepts into the traditional dragon and logo design innovation fusion, that is the best fit point to dragon logo design nationality and international, Only by this way can we hope the modern dragon logo design to play effective role in businesses.