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The Spread Of American Popular Culture Through The Perspective Of American Culture Strong Output

Posted on:2011-06-10Degree:MasterType:Thesis
Country:ChinaCandidate:S S YeFull Text:PDF
GTID:2155360305489147Subject:Communication
Abstract/Summary:PDF Full Text Request
The rapid economic and technological development, the globalization of cultural industries provides a pre-condition, but also allow the homogenization of cultureswept the world. The global cultural homogenization and standardization in the United States values and way of life dominated, is based on consumerism, driven by the interests the free market, is also entertainment and cultural industries in the United States on a large scale production conditions, penetrate into every corner of the earth. Of its national culture produced a huge impact, like the cultural diversity of the same roller rolling a smash. Whether it is advertising,Comics or magazines projecting out of the United States free and comfortable way of life for people around the world have a certain allure. U.S. media and the American way of life in many countries in conjunction with the daily life of the civilian population, and its further development may affect and constrain international actors in these countries and even the world order.In this paper, to Time Warner's cultural industries, for example, to analyze the United States through the media, the impact on people is far greater than from the screen or literary works, see hear, the film's high-tech means, the film's high-tech community, the United States advocating a free and democratic values, as well as music of the high-tech production methods, and so to reveal the real purpose of American cultural hegemony. Meanwhile, the menacing face of the U.S. cultural tide, to talk about our opportunities and challenges faced by...
Keywords/Search Tags:Multinational media group, Cultural Hegemony, American values
PDF Full Text Request
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