American Cultural Hegemony In The Cultural Globalization And Coping Strategies

Along with the development of economic globalization, cultural globalization also spread quickly, and it has become an assignable important trend. At the same time, the United States, which has the well-developed economic strength, violent political means, strong military strength and super media tools and so on, spare no effort to promote its cultural values and cultural products to the world, and blatantly implement cultural hegemony. These actions have caused enormous impact to the traditional culture, social ideas and ideologies of developing countries. In this case, it is very important and urgent for china to go a thorough research on the influence of the United States globalization hegemony to China, explore the effective strategies, resist western decadent cultures attack, develop and innovate national culture, and promote Chinese socialist core values system construction.Firstly, this paper analyses the theory of cultures globalization and cultural hegemony. Secondly, this paper investigates into the American cultural hegemony comprehensively, including the United States cultural hegemony thoughts origin, the forming process, relying, main performance, and role. And then, this paper probes into the American cultural hegemony impact to China on ideology, culture and economy culture communication fields. Contraposing the impact, this paper puts forward the policy to American cultural hegemony according to our country’s present actual conditions.In order to control the impact of American cultural hegemony, we should take the Marxism theory as the guide, strengthen the construction of socialist ideology, improve the Party ability for controlling ideology, forge ahead with the advanced socialist culture building, in adhering to the Chinese excellent cultural tradition, and study world’s advanced culture, to promote Chinese cultural innovation. In addition, we have to develop our country socialist culture industry, pay attention to improve the soft power of the cultural products, strengthen the development of socialist culture market construction, train the outstanding culture art talents, to promote the development of the socialist advanced culture. Finally, in the intercultural communication, in order to shape the peace, cooperation, development and the responsible great nation image, we need tomake a top-ranking media of public credibility and influence, increasing the ability of stateinformation spreading and discourse construction.