On The Design Of The Production Of Film And Television Head Leader Expression And Design Methods

Any unique style, the rich personalization's film and television film title is expresses the content and the phantom visual arts ingenious union, it is containing the designer multi-angle of view comprehensive knowledge, as well as deep artistic self-control. The new technology's unceasing emergence, developed the visual transmission domain to extend enormously--the film and television film title art design and the creation, and has provided the formidable technical support and the broad artistic performance for it is possible. Simultaneously also proposed to the film and television film title's creation renews a higher request: At the same time, the technical development has provided more possibilities for the creator, also forces the designer unceasing challenge film and television film title performance the limit; On the other hand, also has facilitated the audience esthetic demand enhancement, in turn the promotion creates unceasing innovation.This article bases on the film and television film title research present situation, including the manufacture technical aspect and the literature present situation, obtains from the film title design's development process, in view of our country film title design existence's question, carries on the elaboration analysis, subsequently proposes this article viewpoint:Any outstanding film and television film title work, is following a nested design method and has the unique design manifestation; The article proposed and has analyzed the film title design expression form, manifested in spatial concept break, the light shade and the color utilization, moved designs these four aspects with the static perfect union as well as the personalized captions. Simultaneously also summarizes the essential factor which and the characteristic an outstanding film title work should have. The article through to the film title design cycle and the method elaboration analysis, summarizes induces the film title design the step, as well as the design method, from the creativity, the schematic diagram to the earlier period source material preparation to later period's edition, proposed again the film title manufacture should follow in the design process the scientific rule, enhances the work the efficiency, realizes the anticipated effect. The article embarks by the experience induces the film title manufacture the artistic principle respectively is:Novel principle, actual situation union principle, impact feeling principle, rhythmic principle. Finally the fifth chapter through the practice confirmation this article's viewpoint, provides a set of science reasonable project approach and the method take the time as the designer.