Exploring The Deconstruction Of Traditional Auspicious Patterns Based On The Digital Age

The main point is: the Chinese traditional auspicious patterns need to be deconstructed as a design approach to make them more suitable for new media in the digital age; two principles are introduced to support the deconstruction; three major deconstruction tactics: 1,digital and network lattice;2,heterogeneous isomorphism;3,exaggeration and distortion.First, the historical evolution,cultural interpretations and modern interpretation of the traditional auspicious patterns, analysis their current situation with how the market and future prospects. After that lay out some design cases to observe the graphic design with several stages, deconstruction plays an important role. Through which demonstrate the deconstruction as the approach of the auspicious patterns. The traditional auspicious patterns need to be deconstructed, the two principles also are the keys to a better design, based on these principles the writer will express more details of the deconstruction. In the digital age, the local market of the traditional auspicious patterns is also engaged in a corresponding change, if the graphics are still maintaining the traditional style, will hinder patterns in modern design. Exploring the principles of deconstruction and the specific method can change the old one, take the modern information to a new civilization.