A Study On Disciplinary Of Commnication Aesthetics

As a new discipline, Communication Aesthetics has been on the rise in China in recent years, which is the product of aesthetics and new media technology with the development to a certain stage. On the one hand, with the development of technology, mankind entered the post-industrial period, the emergence of new media makes "age of mechanical reproduction" extended to "age of digital copy", that is the reason why aesthetic elements becomes an important distinction criterion of innovation and non-innovation; on the other hand, the integration of aesthetics and communication not only referring to light, color, sound, but also including traditional aesthetics that are involved in aesthetic criticism, aesthetics logic and nature.Daily life and the normal development of aesthetics don't lose relationship. Only under the foundation of deep aesthetic heritage could we see through the essence of the phenomenon, what we see don't stay on the level of technology in the age of information excessive.This paper starts from the existing possibility of Communication Aesthetics. For more details, it works through the dissemination of the basic theory of aesthetics, the history of aesthetic communication, dissemination of methodology research and practice, in order to find some shortage from the cited literature. In that cases, we can provide some problems that needs to be paid attention and cite, which also do some induction and reasoning to the subject positioning. This article mainly used comparative method, in reference to the basis of existing literature, and extracted the definition and dissemination of study , that is the basic pattern of communication activities and significance of the aesthetic value of the subject. Combining with aesthetic theory and dissemination process of communication, the paper proposed and demonstrated that the "spreading aesthetics" is the logical starting point for communication aesthetics, but also attempted to divide the content system into three parts:" Essence ", "processing "," value theory ". Among them, the essence of aesthetics reveals the nature of communication, dissemination of aesthetic characters and features , which provided valid theoretical foundation for "processing"," value theory". "value theory" is a narration of further deepening for "processing", and revealed the real value of aesthetic communication.All the exploring and constructing is on the basis of certain method. So in the last, the article summarizes the methodology applied by subjects, that is from general to specific, from the method of combining logic and history case analysis to text analysis.