The Nouns And Adjectives Usage Analysis Of Ad. For Shampoo Products And Research On Its Related Combination And Model

This paper researches the phenomenon of geographical names and personal names in the liquor advertising language,using various research methods such as the statistics, analysis, induction and questionnaire survey, etc. Meanwhile, its aim is to get a valuable description on a partial system of its glossary.The first chapter is an introduction, introduces the study status of advertising language and the future development , the understanding of this situation, introducing the research methods and concluding the practical significances of this paper。Chapter two makes a research of the phenomena of personal names in advertising language, analyzing the association model and the problems of character names, title names, identity in the liquor advertising. Through the analysis of questionnaire, it obtains the Pedigree idea between liquor ads and geographical names.Chapter three makes a research of the phenomena of geographical names in advertising language, obtaining distribution of administrative divisions, topography name, class names in the liquor ads. It discussesthe phenomenas and ideas of existing geographical names and liquor ads, and associate the family tree with geographical names and liquor ads.Chapter four obtains the family tree of liquor ads and personal names, family tree of geographical names and liquor ads . It is a summary of the article.In this article, the author gets the basic association model between liquor ads and personal names, geographical names through the analysis of the existing advertising, from which we infer the distribution of the unknown ads in the family tree, forming the valueable framework for the advertising industry...