Holiday Gift Design Analysis Of Cultural Orientation

China's traditional festival of precious non-material cultural heritage, holiday gifts, as carriers of culture, a kind festival is an integral part of traditional festivals. With the changing times, the impact of foreign culture, Chinese traditional festival culture is facing unprecedented challenges and opportunities, while scientific and technological development, it is the aesthetic improvement of the demand for holiday gifts showing the diversity of characteristics, requires festivals gifts, or content regardless of their forms, they must adapt to the times and change.In this paper, the concept of holiday gifts, modeling, application areas such as analysis, vertical and horizontal comparison and draws on ancient and modern successful holiday gifts fine example of the mainstream of society refer to the current design trends, combined with the current Chinese traditional festivals and cultural development, research how to design holiday gifts. On the one hand, so that holiday gift boxes to the succession in the protection of traditional culture in the process play a catalytic role to help the successful completion of the modernization of Chinese traditional festivals of the reconstruction; On the other hand, compared to large-scale festival of consumer markets at home and abroad, to learn foreign holidays Gift essence of the design for my own purposes, to promote China's consumer market, perfect holiday gifts, and healthy development.Finally, in the preceding discussion and analysis, based on the offered to festivals and cultural background as a focal point of holiday gifts design perspective, combined with their own design practice, and these thoughts and methods applied to the new holiday gift form design, to form for the The new holiday gifts this study, and further raised the outlook on this research topic and the individual will continue to develop the direction and came to the conclusions of this study the results.