Based On The Traditional Graphic Design Research Of Modern Festivals Commodity Packaging In Our Country

China since ancient times advocating etiquette, traditional festival to expressionof feelings through the exchange of gifts and blessings. Therefore, the festival thecommodities market demand increases, and has become even more competitive. Giftcarrier is a spirit of good feelings, friendship and emotional interaction "ties" toexpress the people’s glorification of human nature, sincere comment. Spiritual valuesembodied by the gift far more than the material value of the product itself, however,as the supplier of the festival, its shape packaging is also very important.As traditional festivals and cultural festival merchandise packaging design,research, extension of the traditional culture of the Chinese nation designed gift wrapis a festival market. For festival culture, the cultural festival is the most direct way toconvey festive goods. Information on a variety of festive goods, such as: dumplings,rice balls, moon cake. These commodities in the context of the festive atmosphere,through targeted special packaging design, but also by the majority of consumers.Festive packaging design, the main topic for the study, and study the traditionalfestival merchandise packaging graphic packaging design, analysis and discussion bythe the festival merchandise packaging graphics design to convey the spirit oftraditional Chinese culture, and its in design in the field of application development tofind new creative ideas.In this paper, through the four parts of the traditional graphic design in the modernfestival merchandise packaging discussed.The first part of the analysis of the traditional festivals and culturalcharacteristics of our typical holiday cultural overview, sort through the history andculture of the traditional festivals and cultural characteristics of these traditionalfestivals, to analyze the connotation and extension;The second part of our festival merchandise packaging research, analyze thecurrent situation and manifestations, design features, as well as problems;The third part of the traditional festival merchandise packaging graphics throughtraditional graphics symbolic significance, with examples to analyze the performance of various types of traditional graphics, summarizes the traditional use of graphics inour festival merchandise packaging;Finally, the analysis of traditional graphics in the modern festivals commoditypackaging design development and innovation, and to draw the appropriateconclusions.The21st century is the era of symbiosis, ethnic diversity has made the world amore colorful, truly traditional ethnic characteristics without losing the sense of thetimes will be favored. The ancient culture of our nation through this form to let morepeople know and love. With the increasingly frequent exchange of Chinese andWestern culture, gift packaging design in the context of international developmentpath should seek a traditional graphics closely integrated fashion. Festive packagingdesign should integrate the content and form of goods, highlighting its communication,nationality, and the characteristics of the times, in order to convey a beautifulfriendship, to enhance the taste of the packaging.