A Research On Strategy Of Making Chinese Fashion Luxury Brand

Since the 21st century, China has become the country where fashion luxury consume grow fastest.Over 90% of recognized fashion luxury brands all over the word have intruded in. But corresponding,we can not find the situation of native local fashion luxury brand on the domestic market.We must face up to the reality that there is not any Chinese local fashion luxury brand to compete with foreign brands. If Chinese fashion luxury industry can not develop rapidly,the great cake of of Chinese fashion luxury market could only hand over to the foreigners for a long time.Therefore, researching how to create a luxury brand will help to enhance the overall quality of the native fashion industry, promote national economic development and has even far-reaching and wide-ranging significance to the image of the country.This paper considering related concepts of the fashion luxury brand,analyzing systematicly the current international luxury brands,studies on the operation of the native fashion brand, product design and social environment.On this basis, it raises to build China's domestic fashion luxury brand strategy ,we hope that it can provide positive guidance and useful help to the Chinese domestic fashion design and operation of luxury brands.This paper studies to build China's domestic fashion luxury brand strategy, focusing on research of constructing system of international fashion luxury design and marketing, and proposes the direction and foundation of Chinese native fashion luxury brands development.This paper not only aims to create a viable strategy for fashion luxury brands, but also emphasize on promoting the right concept of fashion luxury brand consume by creating fashion luxury brands that rich in raditional Chinese culture,so as to establish the brand sense and consuming conception basing on social purchasing power,throwing away consuming conception of flaunting which is disharmony away with the conception of building saving society, to make efforts and contribut to develop recycling economy and building a conservation-oriented society.