Research Of Shan Zhai Product Design

Shanzhai is a Chinese phrase denoting a rebellious, grass roots, knockoff culture. Shanzhai literally means "mountain fortress", but is used to refer to counterfeit products.Since the start of the 21st century, "Shan Zhai Products" are flooding the market which regarding copy, fast, civilian as the main features. It's not only significant for market economy, but also the impact has permeated all areas so that we have to pay attention to the "Shan Zhai Culture" phenomenon.This paper uses a combination of quantitative and qualitative research methods. It is researched with the large collection of market datas and cases, the digital sign as the basis for statistical analysis. At the same time, according to the "Shan Zhai" social phenomenon with the properties and changes in the development of the contradictions, explain from the two sides of things.The article analyses "Shan Zhai" cultural phenomenon from design perspective, reflects the social soil of its roots, recognizes that their produce is not accidental, but our time of political, economic, and cultural products of the combined effects of various. Thus gives the first systematic exposition of the "Shan Zhai Products" and the reasons for development; concludes the different features of" Shan Zhai Products" design; detailed analysed the " Shan Zhai " model of innovation and reflection on the negative impact as well; explores the "Shan Zhai product" design trend of the future combined with the knowledge of design strategy. Provides sreference for the majority of industrial designers in the future creation exceed and better grasp the pulse of the times, using local culture to create a more consistent level with a large number of consumer products. At the same time, It provides a certain guidance to "Shan Zhai Business" and the formal development of enterprises, also specific recommendations to relevant government departments.