Study On Corporation Behavior Of Corporation Image

As a hero of the market economy, a corporation owns her independent personality and realizes her mind by corporation behavior. Corporation behavior is the decisive factors in corporation image. Whether a corporation can be accepted by the related interest groups, such as consumers, employers, suppliers and so on, depends on excellent corporation image. So there is certain relationship among corporation image, corporation behavior and corporation development. By using basic theories of psychology, organization behavior science, sociology, game theory and marketing, the paper analyses the factors which influence corporation behavior, such as corporation psychology, corporation development history and corporation leader. It constructs the broadcast model of the corporation image from the angle of corporation behavior. The paper analyses the current problems of China抯 corporation image in corporation behavior, and states that only through improving their reputation, ethics, innovation and so forth can they build up excellent corporation image and gain competitive advantage.