| After recombination and separation of the China petroleum natural gas group corporation in 1999, the surviving enterprise of it has been going on recombination. The Chuannan subsidiary company of Sichuan Tianchi oil gas engineering construction limited Duty Corporation, which is a newly rebuilt company by way of whole recombination and changing-system for the primary Chuannan oil gas field engineering construction company subordinated by Sichuan petroleum management bureau Southern mining area in 2001.Since recombination and changing-system, the company will be faced with how to participate in the intense market competition in the market economy. along with our country joins the WTO, nation asks for " relaxing the permission of market to the monopolizing trade , and leading competing mechanism", the engineering technical service market inside the China petroleum natural gas share limited company scope will completely have a free hand in 3-5 years on the foundation of 50% in 2001, and the competition is externally invited tenders to all items . This will signify that the oil gas engineering service enterprise has lost the trade protection that brought at the original related exchange, and directly pushes the oil gas engineering service enterprise to the market, and equally participates in the competition of market. The competition is the key of enterprise success or failure. As the management person of Chuannan subsidiary company of Sichuan Tianchi limited Duty Corporation, we must answer several problems: Does which factor of drive competition have in the oil gas engineering construction industry ? How is Chuannan subsidiary company in the optimum seat in the long-term competition ? How to cultivate and promote the competitive advantage of Chuannan subsidiary company quickly under the now available condition , and can be in the advantageous position of the market in the competition ?This text, on the foundation of combining the existence and development of enterprise, according to studying the competition strategy of Chuannan subsidiary company, ascertains its competitive advantage, does some profitable trials for Chuannan subsidiary company catching hold of the opportunity and realizing the type of striding across development. The first chapter has summarized the industrial background of Chuannan subsidiary company. Enterprise strategy theories such as industrial structure analysis and enterprise resources ability analyses etc briefly introduced to the second chapter. On the foundation of theory that mentioned above, the 3rd and the 4th chapter has carried on the industrial structure and competition analysis and the enterprise resources abilities analysis, as well as related strategic analysis for Chuannan subsidiary company. On the foundation of preceding chapters analysis, the 5th chapter ascertains his selection to the competition strategy of Chuannan subsidiary company, as well as how to cultivate and promote that the correlation problem of corporation competitive advantage and the measure.The author combines the method of fixed quality and fixed quantity , and for Chuannan subsidiary company having laid down the basically competition strategy that the resulting cost is leading and technology is leading , and emphasis initiative reaction on the quick change of external environment, as well as cultivating and promoting the enterprise competitive advantage .This text is attempted to put forward some constructive suggestions to the enterprise by way of the enterprise strategy being expert at the quick key particular period developed of industry, strengthens the ideology thinking of danger in times of safety, and gets the preparation of thought in the power for changing the thought model of the Chuannan subsidiary company. The strategy thought of business management layer is hoped to increase in the research of this text, and thinks over the problem from long-term and overall situation. At the same time, also provide some enlightenment and references with Chuannan subsid... |
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