The Mode Analysis Of Siemens ICM Enter Chinese Market

In today's world, with the development of the global economy and the international division of work which drives the reconfiguration of productive elements among the world, productive activities and capital flow have gone beyond the national boundaries, thus realizing the internationalization and globalization of capital and production. As the organizer of the international investment, management and administration and the principal part of the international market, multinational corporations have developed much as well. But how do multinational corporations enter the international market and begin international management? After a detailed investigation of how Siemens Information and Communication Mobile Corporation (ICM for short in the following discussion) entered the Chinese market, the writer discusses in this thesis the issue of how ICM can make further development in Chinese market facing the chances and challenges nowadays. The writer believes this will give other groups of Siemens and other multinational corporations some suggestions on how to build a basic structure for entering the Chinese market.Combining theory with practice, the writer analyzes how ICM chose the entering mode about the Chinese market with various courses learned in school, especially the three predominance theories in the management of multinational corporations. The main method of this thesis is to analyze a series of data and all sorts of external environment when ICM enter the Chinese market on the basis of theoretic discussion. The first part is theoretic discussion, especially a detailed discussion of the three predominance theories ICM has covered when entering the Chinese market; Second, a research on the reasons why ICM chose the Chinese market, that is the analysis of the market advantages in China; Third, a research on with what competitive advantage when ICM can enter the Chinese market, that is the analysis of what proprietary advantages it has; Fourth, how ICM chose the way of entering the Chinese market, that is, they adopted the method of theoretic definition, quantitative and qualitativeanalysis and finally making sure that ICM should enter the Chinese market through investment. Finally, the writer analyzes what strategies ICM has taken for entering the Chinese market.With a series of analysis and researches above, this thesis discusses how ICM fulfilled the process of entering the Chinese market, which can be used as a reference for other groups of Siemens who want to enter the Chinese market and has practical significance for other multinational corporations to enter the Chinese market as well.