On Diversification Conditions And Strategie Of The Enterprises Of China

Confronted with more and more competitive market environment, many enterprises of China try to reduce their risks ,improve their competitive powers as well as increase own integrate ability .On the bases of referring to many cases, the thesis studies the conditions and strategies of diversification under china抯 market conditions, according to the related theories of home and abroad .The thesis states that China抯 enterprises of diversification should consider three elements: the market opportunities, the strength of enterprises and 憁anagement ability; and three conditions are derived from the above elements, they are combination of capital flow, the application of the theories of economy of scale and economy of scope and combination of industry life circle抯 phrases. The above conditions signify that China抯 enterprises should not only pay attention to the quantity and scale, but also to the quality and economic effect. On the bases of above study, the thesis continues to discuss on the diversification strategies, including the strategies of entrance, trnsiness unit combination and the dynamic product structure adjustment. The thesis hopes that the enterprises who are either undergoing diversification or would carry on diversification in the future would be benefited from the theories, concept and methods analyzed in the thesis.