Double Luck LTD.CO.——The Key Reason Of Successful And Thinking Of 21 Century Competition Strategy

This case describes a competiton strategy and How to face 21 Century development of Double Luck Company LTD.In the past 11 years, the company Created the business to successful path. By its virtue, Feng-shui products brought a lot of profit. Meanwhile, the firm has developed china Herbal Medicine and other side-business.During year 2000,instead of stability, it seems to be a bit of competitor but developing business chance simultaneously.The author anticipate that E-Commerce will be an opportunity for its products and service. It can penetrate in international market. The reader will find out a clear picture of the marketing strategy and strategic management about H.K. Small Enterprise from this article.