Analysis On Civil Product Development Strategy Of RYR Institute

Under market economic condition Enterprises ,being a principle part in market competition ,must seek for existence and development .Now ,the competition between enterises has gone from product competition to enterprise strategy competition .Experience tell us about complicated and variable economic environment requiring enterises not only to have stranger ability for suiting the market ,but also to have a long-term strategic developing program in order to adapt the competition .Taking strategic administration theory as guide and civil product development of large military industry scientific research organization .RYR Institute engaging in the research for fuze and the related technology ,as background ,this paper discusses civil product competition stratigy of RYR institute .As the civil product development of RYR institute not only has a direct relation with our national defence and political strengch ,but also have a relation with civil science and technology progress as well as product development in many fields ,to study civil product competition strategy of RYR Institute is of momentous significance for ensuring continous, stable and coordinate developing of civil and military products,giving play to it's science and technology superiority and promoting national defence and national constructions.Taking the requirement of our country to civil product work and overall plom of RYR Institute as guide,the paper defines the conception of civil product work and analyzes the features of civil product work and system characteristics. Then,it points out the actual intension of civil product development of RYR institute being to realize the coordinate devolopment of civil and military products .Through describing several kinds of special relation between military product and civil product in it's civil product work ,Using chance-threat analysis methods ,itdiscusses the external environment factors of civil product development ,makes a structural analysis of the internal effect factors ,puts forward the system oiodea of civil product development of RYR Institute.On the basis of analyzing and evaluating civil product industry status quo,using fezzy set, the paper analyzes and determinds that RYR Institute shold take high-tech product ,self-control technology ,detecting technology electronic device for automobile ,as well as military initiating technology as prop industry of it's civil product competition in order to provide plunge point for the development of its civil product industry .Then ,it analyzes the key competitive force of the civil product corperation of the institute ,set up C2R and C2GS2 models used in technical progress DEA analysis ,fmds the relation between scale benefit .and production administration .Through the analyzing of competitive core force ,it indicates that the cause resulting in low benefit of military enterprises is stagnancy of human resource exploitation .The key for the realization of advance by leaps and bounds of civil product work of RYR Institute is personnel excitation mechanism.As prerequisite to realize civil product target ,the paper proposes a thought of reqularizing and distributating science and technology resources ,breaking the closing status of military product science and research ,solving problems of military product work being cut apart from civil product work and both having systems of their own,and setting up new system of combining military product with civil product ,analyzes a series of mulpractice and harmful factors in respective managements of military and civil products and recommends military and civil products works should merge in small core ,large cooperation .At last ,it makes a deeply discussion about civil technique industry system summarizes the basic train of thought and counter-measure of civil product competition strategy of the institute .The study will have a direct guidance to civil product development of RYR Institute .It also provides a reference forthe work of transforming military product into civil product of national defence sci...