BS Telecommunication Co.Ltd.——Strategy Research Of Entering China Market

Globalization of economy causes the best allocation of world resources. Competition of companies is also broadened globally. BS Telecommunication Co. Ltd., a leading provider of innovative services to network operators & equipment manufactures in the global wireless telecommunication & data industry, strives to enhance success of developing globally through its marketing strategy & successful experience of capital allocation, inventory management, distribution channel development, and e-commence services. This article mainly introduces strategies that help BS entering & developing in China market.There are two parts of this article: Part One Case Study and Part Two Case Analysis. In Case Study part, this article mainly introduces BS company background & development history, business units, and process of company抯 entering China Market. In Case Analysis part, writer uses methods of SWOT,Value Chain Activities Analysis, Nine-Cell Matrix for Industry Attractiveness & Competitive Strength to analysis BS?s situation at present ,and give suggestionss that strategies of Diversified Products Portfolio & Multiple Distribution Channel Development will help BS survive and gain competitive strength facing fierce market competition under economic environments after China joining in WTO. And then BS company will gain bigger market share & larger-scale development in China.