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The Study On The Marketing Distribution Strategy Of Kelong Electrical Holding Co.,Ltd

Posted on:2006-02-16Degree:MasterType:Thesis
Country:ChinaCandidate:S X ZhaoFull Text:PDF
GTID:2166360155455248Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Electrical home appliances industry our country opened to the public earliest, competition most abundant , fiercest trade one of. After more than 20 years of development, the mature period that has already entered industry life cycle at present, the competition pattern of the trade has already entered and monopolized the competition or oligopsony stage.The manufacturing company of electrical home appliances, in order to improve market shares, expand the living space, is it is it promotes to reach from products to go through too especially in marketing, and then from price to transition that is distributed. In the present market competition, the channel has already become the commanding point that the decisive battle wins victory, the channel is excellent the market wins, become the common understanding of the electrical home appliances industry " the channel is for the king ". The channel of an enterprise makes policy, namely how to design the channel , management channel and adapt to the change and improve the channel in time, direct relation success or failure of enterprise.This text in terms of manufacturer , take competition-cooperation as the direction , pass to one typical analysis of case (Kelon electric apparatus Limited Company ), probe into it under the enviroment of market economy , in the trade that has already entered mature period, one at trade surging enterprise of status (3 before trade), in the face of the constantly changeable internal and external environment, how to analyse about one's own channel and adaptability of the goal and environment, thus optimize the channel to manage further, offer reference and inspire for the marketing channel construction of similar enterprises. This text uses the method to determine the nature and study, fully synthesize and utilize the document theory, carry on deep analysis and discussion to the materials that are obtained through the on-site inspection. First of all, concept in channel is it define to go on, sum up and explain to the decision theory of channel, on this basis , is it analyse to Kelon channel tactics of Company , is it design and discuss to improve to channel to go on.The research of this text indicates, the marketing channel is the lifeblood which...
Keywords/Search Tags:Marketing Channel, Channel Designing, Channel Model
PDF Full Text Request
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