J Motor Company Distribution Channel Strategy Study

The China auto market has a continuous increment after the year 2000.Good external circumstance and huge market demands attracts numerous multi-national company and civic investment. The government places the auto industry as the support industry. As the first joint-adventure of auto industry in China, J Company didn't hold the chance but drop behind. The author consider something is wrong in distribution channel.For distribution channels being the chief portion of the auto circulation field, that whether the channel construction is good or bad shall not only has something to do with the survival and development of the auto industry, but also has something to do with the healthiness and prosperity of the whole marketing economy. But the existing distribution channel consists of different interest groups, which made it rather difficult and complicated to construct the auto distribution channel. So, it is of great theoretical significance and practical value to research and analyze the construction and management mode of auto distribution channel for J company.The thesis give a brief introduction and make a SWOT analysis of J company firstly. With using the theory of Professor Mike .Porter, the following chapter discuss the sub-market of SUV in China. In the last and the core section it covers several problems appeared in J Company and give a detailed analysis.