Aoxi China Company Ltd.——Development Strategic Study

This article contents two parts: case and cast study. The part of Case is divided into three sections: The first section sketches out the business of Aoxi China Company Ltd., operation cycle of the industry and macro environment. The second section mainly describes the Aoxi world wide outline, the foundation of Aoxi China, the history of Aoxi China development, market segment and introduces some management idea such as ne China, one Aoxi?etc. It also makes a chart to show the detail of Aoxi China organization structure. The third section of Case is the key of this part of essay. It emphasizes the history and current perfonnance of Sales, Operation, Finance and so on, and try to sort out the developing problem in Aoxi China. To the second part of this essay is case study, which want to craft the company development strategic. After analyzing the external environment of Aoxi China, it makes a conclusion that Aoxi China is in a great opportunity for development. In the internal situation, Aoxi China has its core capabilities in technology and one stop shop performance, it will lead Aoxi China to succeed in the future. Based on bove analyses, the author points out the strength, weakness, opportunity and threat of Aoxi China. Then it is followed by the solution of development strategic for Aoxi China. At the End of this essay, some problems are focused on as this strategic is implemented.