ZHILAN Exhibition Corp.——Standardization To Achieve Competitive Advantages

The case is about an exhibition called ZHILAN Exhibition Corporation. In recent years, the competence among exhibition industry is very intense. And ZHJILAN has developed quickly in these two years. Now it has seven projects: furniture fair, building & decoration fair, water treatment exhibition, sporting goods fair and so on. And the later two projects are newly developed, a big success for the company. But ZHILAN also faces some problems: How to success in competing? What抯 the direction for development? So in the part of analyzing, corporate strategy, strategic alliance, business development and operating standard are concerned. Corporate strategy shows the direction for development. And now it is not easy to succeed by yourself, strategic alliance is a necessary choice. And the standardization can help construct your advantages in a long run.