BLM In China:——Adjust The Marketing Strategies,Re-build Business Roundly

This case is typically concerned with business marketing strategies and managements. It is a detailed and real story referring to the process of a global company named BLM to enter and expand China market in the trend of economical globalization. Emphases are placed on the adjustment of product line, establishment of price system, integration of various marketing promotion activities, erection of sales or distribution channel and thus expansion of market share. Nowadays, many multinational companies are facing similar challenges such as: the localization of business strategy in China, the adjustment of marketing strategies in accordance with the variance of market. People will find some answers within this article.