Research On Marketing System Of Global MEBO Group

Eleven systems of Global MEBO Group and the reasons of setting up evety system have been briefly introduced. the emphasis has been lain on marketing system. The marketing system's founding and developing have been discussed in this article. Some successful experience have been summarized and analysis with management theory and marketing theoty . such as in selecting competitor, market segmentation, market destination, product sale channel, rear service insurance. Meanwhile many problems have been found in sale management, devising structure, constituting marketing strategic, staff's prompting, product's price decision. Together with strategic management theory , the external factor's threats and opportunities the internal factor's strengths and weaknesses have been discussed .The external factor evaluation matrix and the internal factor evaluation matrix have been used on Global MEBO Group's strategic analysis .Many improvements have been put forth on the problem, such as devising strategic ,devising structure, structure management, product price's decision. Running link is the terminal and the most important link of every industrial enterprise. This article's research on Global MEBO Group. running system provides some beneficial experience for massive corporation, especially for civil top scientific and technological enterprise and drug corporation in constituting and improving running institutions, selling product ,mnning management ect.