Reflections On Chinese Pharmaceutical Industry Based On The Merging & Development Of International Pharmaceutical Industry

At the end of 20th century, more & more enterprises are merging throughout the world. As China is joining the WTO, it is necessary to research into how the pharmaceutical enterprises develop into be intensified by means of merging. After making a thorough investigation & study, the present paper firstly summarizes that the main reasons of merging are as follows: efficiency, expansion of market shares, fax reduction, agent-acting, stimulation from government As me know, merging is the inevitable trend for enterprises' development Then the paper focus on the merger in pharmaceutical enterprises & points out besides the above-mentioned reasons, more factors such as the expensive expense in developing new pharmaceutical product involve in merging of pharmaceutical enterprises. Based on probing the evaluation of enterprises' competitive power, selection of enterprises' tactics & merging partners, consideration of aim & operating principles in merging, the paper finally proposes some government policy towards transnational pharmaceutical corporations.