Guangnan Import & Export Corporation (Group)——Development Strategy Research

This article is a case for study, and it consists of two parts: the case and the case analysis.The case reveals the development history and present status of Guangnan Import and Export Corporation (Group), a time-honored state-owned foreign trade company established 50 years ago. The case introduces prevailing information of the company e.g. the organizational structure, operational status, especially the remarkable success the company has achieved by grasping opportunities related to the Reform and Open-up Policy in China, as well as the imminent development stagnancy and the lack of momentum for further business progress of the company.Based on the information provided, the author investigates the elements contributed to the success of Guangnan Import and Export Corporation (Group) and its existing problems. By specifying the company's long-term mission, strategic philosophy and strategic goal, with the following research tools of Michael Potter 's Five Factors Model, SWOT Matrix, IFE Matrix, EFE Matrix, QSPM Matrix being applied, the author spells out the development strategy of the company, which is to become a system integrator or a general contractor supported with various resources domestic or abroad, and to become an international trade entity who is capable of conducting e-commerce based on INTERNET and thus becomes part of the value chain of world class enterprises. The author also proposes concrete procedures for the implementation of the strategy, and specifies that to enable the strategic transform of the company, a progressive enterprise environment, a practical learning mechanism of the company as well as an effective new management philosophy for network economic must be established. The author further points out the problems that may possibly occur implementing the development strategy, distinguishing which may help to avoid disturbances during the strategy implementation.